Today I bring you the new Laid release 'Mercy'. A wonderful, snare-lead house cut that is delivered with a superb vocal from fresh talent Kev-La.
On remix duty the label have drafted in one of their artists Shur-I-Kan. Fresh from the success of his 'Berlin Rising' EP for the imprint his delivers a silky smooth remix that takes the original elements and allows them to breathe whilst keeping an awesome groove. Great stuff.
MAGAZINE REVIEWS
iDJ Magazine – (House) – The Zoo Brazil peeps drop the techno and get deep with this emphatic slice of smooth electronic soul. Kev's lyrics are a tad cheesy ("you can suck my soul and I'll lick your funky emotions"? Come on!), but the sentiment is in the right place and there's a dub on offer too. Remix-wise Shur I Kan adds some classic garage beats for a true journey back in time. Very nice. 3/5
DJ Magazine – (House) - The fledgling US deep house label's latest depth charge features yet another set of happening Swedes, the unfeasibly cool Laid, aka Zoo Brazil. If you know the Laid style, the minimal production style and oh-so-tasteful deep beats cause no surprises, but they do present a twist in the form of Kev La's spoken word ramblings. And in case that doesn't satisfy, the red-hot Shur-I-kan sticks his oar in with a more dancefloor focused delight, a shuffly groover that will disappoint not one of his growing band of aficionados. 4/5